Do you want to write a B2B email newsletter that your audience can never ignore? Well, it’s not a Rome built in a day, but a series of strategic steps that ensure your business newsletter is read.
When it comes to ensuring a solid B2B email marketing strategy, it’s essential to remember that your subscribers are busy professionals. They’re bombarded with emails every day, so it’s necessary that your newsletter stands out and provides value.
Following some lesser-known secrets will help you build an engaged B2B email list that looks forward to your newsletter every time it hits their inbox.
Address Their Problems And Hit The Spot
The best B2B email newsletters are those that focus on providing solutions to their subscribers’ problems. Whether it’s helpful tips, industry news, or recent updates on your products and services, ensure that your newsletter addresses their needs. For instance, if you’re a B2B software company, your newsletter might include tips on how to use B2B software to increase productivity or the latest industry news that brings a shift in the business landscape.
Value The Time Of Your Audience
Give them enriching, insightful, and engaging content worth every second of their busy schedule. Boring content will send you straight to the trash, so keep it interesting! Add facts, statistics, and case studies, or share customer stories to support your claims and make your BFF (brand’s best friend) look good. You don’t want busy professionals to think you’re just another brand with fancy emails; become a dominant voice by providing value.
Set A Practical Frequency of Emails
The right B2B email marketing mix is to keep your list happy. You don’t want to pound them with emails too often and risk being deleted, but you also don’t want to be forgotten about. The best brands are those who keep in touch often enough to stay top of mind of their audience without being a nuisance. The ideal email frequency can be determined by conducting A/B tests on your audience list to see what works best.
Shoot Up Open Rates With A Killer Headline
Did you know only about 20% of people who receive your B2B email newsletter will open it? That’s a pretty sobering statistic. With that in mind, it’s pretty clear that your B2B email newsletter headline is critical to its success. It would help if you drafted a headline compelling them to open the email and read on.
Tips for writing a compelling headline:
- Keep it short and sweet: A headline’s ideal and widely used length are between six and 12 words. Any longer headline and you risk losing your reader’s attention.
- Make it benefit-oriented: Your headline should focus on the benefit your reader will get by reading your newsletter.
- Use strong verbs: Verbs like “discover,” “learn,” “find out,” and “get” are proven to be effective in headlines. These words establish a sense of urgency and stimulate the reader to take action.
- Use numbers: Numbers are eye-catching and help to break up the text.
Stop Selling, Start Educating
Your audience is no longer interested in being smothered by sugar-coated sales pitches day in and day out. Instead, they want to be educated on your product or service’s infinite possibilities to cater to their concerns. Bait your readers by starting with an interesting statistic, case study, or article that piques their interest and curiosity, providing them with valuable information.
The Bottom Line
A successful B2B email newsletter is to focus on your audience, not yourself. Write to provide value and build relationships, not to make a quick sale. The tips above will give you a clear idea of making your B2B email newsletter more engaging and valuable for your audience.