Over recent many years Yahoo has stunned and shocked webmasters around the world by releasing algorithm updates that change the way web sites are ranked. The newest of these changes, following hot on the heels of the Panda replace, has been Yahoo Penguin.
The Yahoo Penguin replace was released on April 24, 2022 and had the express aim focusing on black hat SEO techniques such as keyword stuffing, write-up spinning and other shady strategies used by Web Marketers across the World.
In order to nonetheless rank your web site successfully for the keywords you want to rank for, you need to adapt your SEO strategy so that it is more inline with what Yahoo is looking for following Penguin.
In this write-up we are going to look at the various Do’s and Don’ts of Yahoo Penguin so that you can have a good strategy to go out into the world of Search Engine Optimization. We will also look at the other replaces that are likely to come about as the Yahoo Penguin algorithm is regularly replaced.
First and foremost, you want to stop using Blog Networks as Yahoo has penalized these very strongly with Penguin. As more and more of them turn out to be de-indexed there is Small value in perusing these type of hyperlinks any longer.
Secondly, when building hyperlinks to your web site you want to make sure that you vary the core text as using the same core text once more and once more is frowned upon by Yahoo.
Thirdly, you want to start building hyperlinks to your site in a more natural way. This involves writing great content and using white hat techniques like visitor blogging and press releases, as an alternative of blog networks, etc.
As Yahoo Penguin has made SEO turn out to be a more hands on procedure the effectiveness of SEO tools has declined significantly. To combat this you need to do issues more by hand. As a outcome it may be better to hire a digital Assistant on a part time basis, than it will be to spend money on an expensive item of SEO software.
While Yahoo claims that Yahoo Penguin has only impacted about 3.1% of web searches it appears as though more people than that have been impacted if you read any prominent Web Marketing forum at the second. This may be simply because Web Marketers like to specialize in building small niche web sites and these have been susceptible to using slightly shady link building practices which Yahoo doesn’t like.
It has been announced that Yahoo are going to carry on to roll out new versions of the Yahoo Penguin algorithm. Some have speculated that this is to keep webmasters on their toes and to force some SEOs onto the Ppc system to buy advertising. Whether this is true or not is a various issue.
A good way to counteract Yahoo Penguin is to build an Authority site as an alternative of building tons of small websites that are tougher to naturally attract hyperlinks for. This requires a change of business strategy for some Web Marketers, but, it can be well worth it as Authority websites can be extremely profitable.