Owning a local flower shop is fulfilling. It allows you to design and create striking bouquets for sad and happy moments. Unfortunately, running a local florist shop isn’t a walk in the park – you will be competing with online retailers and big box stores.
So, how will you ensure that your local store generates more sales?
The key is to make your shop and business unique and stand out. To help you do that, the following are tips that can make your shop stand out:
1. Regularly Visit Your Wholesaler
It helps a lot to find time and visit your wholesaler regularly. This lets you see what is available in the season and learn from the best. The more you visit your garden decoration wholesaler regularly, the less intimidating the entire experience feels.
2. Study the Market Trends
Being familiar with the trends is the same as understanding everything about flowers, including their jargon. Customers always want something unique, on-trend, and fresh, so be updated with the newest market trends.
This involves you exploring fascinating floral designs, flower varieties stealing the spotlight, and trending colors captivating hearts. Staying updated will also equip you with everything you need to provide your clients with the most appealing and freshest flower arrangements.
3. Get Clients’ Feedback
Learn what customers expect and want from your local florist store. It helps you know what you do well and when to improve.
Ensure you solicit your customers’ feedback. The simplest way to do that is to send customers a quick survey on their email or chat with them to know how you can improve your products and services.
4. Offer Great Customer Service
Always offer accommodating and friendly customer service when dealing with your clients. Take time to address their concerns and answer questions courteously and promptly. Quality customer service will enable you to develop a healthy and solid relationship with customers and motivate them to purchase more.
5. Own a Website
A beautiful website is the most affordable and straightforward way to make your florist store stand out. This is important for the growth of your florist store as some of your customers will buy flowers online.
Don’t stop at creating a beautiful website. Create helpful and engaging content and post them. Remember to create a few pages to describe the products you sell, store, prices, privacy policy, delivery services, and terms & conditions.
6. Use Social Media
The internet creates an even field for business, letting entrepreneurs with small businesses compete with key players in the market. Adweek’s reports show that more than 85% of customers research products and brands online before they make any buying decisions.
This explains why social media platforms like Instagram are powerful marketing tools for florists and their businesses. So, make your presence known on social media platforms.
The Takeaway
Retail floral shops face stiff competition in the market. Whether you have located your shop in a big metropolitan area or a small town, you will constantly battle competitors to remain relevant. To achieve that, you must own a stunning website, use social media, offer good customer service, get client feedback, study market trends, and visit your wholesaler regularly.
